Noooo wayyyyyyyyyy! That’s not chocolate!!! It’s style! Look at those prints. All you want to do is buy all of them just so you can coordinate.

Okay, maybe I’m getting a little carried away. If you live in New York, maybe you know these super trendy Mast Brothers chocolates made in Brooklyn by two very bearded men and distributed to all the chicest coffee shops in NYC. When I first saw them, I was just a little annoyed by those $8 tablets that danced around in all my favorite places. And since I’m more snobby than the snobbiest of snobs, I snubbed them.

Well, as you can see, the chocolate won : one day I saw the bar with the fancy anchor design and I couldn’t resist all of the beauty in the packaging. I bought one, had a taste, and really, the blend of chocolate, salt and almond made me fall head over heels. Like Rachel Zoe said, I died.

I suppose I should add for full disclosure that I’m totally addicted to chocolate, so it doesn’t take much. At the Studio, there are some who understand that bringing me a bar of chocolate is the best way to bribe me. So all that said, last time I was in Brooklyn, I went looking for this goodness at the source.

Here’s a few photos of their awesome boutique (and you can see their chocolate “factory” in the background, which is far less frightening than Willy Wonka’s). And on that, I’ll let you go.

I have to go ease my chocolaty conscience with some yoga.

Translation : Tim Sullivan