I was sitting at the Marc by Marc Jacobs show yesterday, waiting for it to start, when suddenly I see Marc Jacobs arrive (in red Adidas track pants and Stan Smiths – a fashion statement all to himself) and sit down in the front row. Huh?

I mean, I knew there would be some new things in the Marc Jacobs arena. I had read his interview in W, where I learned the following things:

- Now that the Vuitton adventure has ended, Marc has finally found the time to dedicate himself to his brand.
- He’s never liked the name Marc by Marc Jacobs (is that what pushed him to create that deliciously ironic logo?) and he’s most likely going to change it very soon.
- His Rio vacation (where we all learned about his new tattoos) was actually disastrous– I’ll let you do your own Googling.
- The reason he changed photographers for his campaign (Juergen Teller had been shooting Marc’s fashion campaigns since 1998) was because Juergen didn’t want to do a shoot with Miley Cyrus. So David Sims was the one who photographed Miley.
- He smokes two packs of cigarettes a day, and in spite of it all, he’s got perfectly white teeth.
- He’s thinking about showing Marc Jacobs (the main line) in Paris.
- He’s about to open a superstore in New York with all his brands (yaaay!!)
- He has the same dog as Serge Gainsbourg (a bull terrier). His dog’s name is Neville (Gainsbourg’s was named Nana).
- He made Luella Bartley and Katie Hillier the artistic directors for Marc by Marc (his diffusion line).

Lots to take in, eh?

It’s interesting, and it just goes to show that no matter what we’re made to think – even if you’re a genius (And yes, I believe Marc is one of the fashion geniuses!), nobody has infinite reserves of energy, time and inspiration.

I like that kind of sincerity, even if it means that the Marc Jacobs (the brand) lover has to swallow the pill of hearing a designer say, “Well, sorry, I wasn’t really present there for a few years, but now I’m ready to come back strong! Oh, and I never really liked that name, actually, we just picked it because we couldn’t think of anything better, but don’t worry, we’re going to change it!”

I also liked the sincerity of seeing Marc sitting in the audience, giving full credit to Luella and Katie for the collection. It was great to see them come over to say hi to him afterward, too.

It was a great show – full of styling ideas and key pieces. Plus, it brought a really refreshing energy to New York Fashion Week, which has been a bit slow (and terribly cold !) little bit these past few days. I’ll let you look at the photos, and I can’t wait to see what’s next!

And a few seconds later, I learned that the new name of the brand had been announced – it would be MBMJ.

Welcome back Marc by Marc by Marc by Marc by Marc by Marc!!!

Did you like the collection ?

Click on the arrows to see more images…

Translated by Andrea Perdue.

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  • Mafalda February, 12 2014, 9:23 / Reply

    C’est clair, un vrai fashion statement à lui tout seul, assis à côté de Sofia Coppola en plus! La collection est sublime et avant-gardiste, c’est incroyable!
    PS: il fait comment pour fumer autant sans avoir les dents jaunes???
    PS2: si quelqu’un peut me dire où trouver des Stan Smith en 38, je lui fais la bise, je suis prête à me pendre…

  • andreea February, 12 2014, 9:23

    i love it that he is in sweats and that sofia is w/out any make up! :)


  • Cristina February, 12 2014, 9:29 / Reply

    I love the photos!!! Marc Jacobs beside Sofia Coppola, that’s great!!! The collection is amazing, a love the idea of a huge belt with a blazer and high socks over tights!

  • Jessica February, 12 2014, 9:34 / Reply

    Merci ! C’est rare les gens de nos jours qui disent tout haut ce qu’ils veulent et qui disent fuck au monde. Donc merci pour cette sincérité Marc :)


  • novella @ 9lla.it February, 12 2014, 9:39 / Reply

    Don’t know why, but I didn’t like the collection except for some pieces (like the huge belts with the blazers)! I think he has designed and styled more beautiful and unexpected collections in the past!

    A fashion & DIY blog…

  • Cecilia February, 12 2014, 9:53 / Reply

    There is something not so clear in all this. And I’m not a fashion insder, but I can say I don’t like this kind of fashion system anymore.

  • Garance February, 12 2014, 9:53

    Cecilia, that’s interesting – can you develop ? What is it that you don’t like exactly ?

  • ines February, 12 2014, 10:12 / Reply

    oui j’ai vu ça sur style.com, pas de Marc à la fin!

    je suis plutôt bon public et facilement admirative devant le travail mais je trouve la fashion week de New York decevante pour le moment ( j’ai bien aimé MM6 margiela et Phillip lim ), et n’ai pas aimé le defilé MBMJ…
    me languis la fashion week de Paris en faite, j’espere que ça fera plus rêver!


  • DrZee February, 12 2014, 10:22 / Reply

    super comment il se transforme et a le coeur assez ouvert pour dire la verite sur ces choix passes et a venir. Ce sera interessant de voir comment il avance au cours de ces prochaines annees.
    Merci Garance:)

  • Ema (Le Bureau de Mode) February, 12 2014, 10:29 / Reply

    AÏe, il est drôle comme tout mais ce qu’il propose est assez atroce non ?
    chaussures de cosmonaute, veste tourneboulée, grosses ceinture en cuir de geisha…

    Et, rien de nouveau ?

  • Madara Freimane February, 12 2014, 10:30 / Reply

    I was just scrolling trough Marc by Marc Jacobs show images on style.com while also wondering what is he going to wear when coming out after the show and then suddenly BOOM! there is no Marc! In no time I was already reading the review to have at least some clue and then as a blessing I see that you have written a post on him heheheee!
    The collection is very refreshing and unique! I am all thumbs up!

    P.S. Thanks for showing what Marc wore! :)


  • Mamzette February, 12 2014, 10:59 / Reply

    Je ne sais pas, je ne comprends pas vraiment pourquoi un foin pareil, personnellement… c’est sa marque, il nomme qui il veut, il bosse comme il veut, il peut en garder le nom et partir en vacances 365 jours par an… au final ce qui compte, c’est ce qui sort sur le podium. Je me moque de savoir qui, je veux voir quoi. Et en l’occurrence, que ce soit lui ou ces charmantes demoiselles (c’est débile, mais j’ai toujours une affection immédiate pour les créatrices de mode sans physique de top model), cette collection propose de quoi réinventer une nouvelle fois la silhouette, les proportions, l’architecture du style. Pour moi c’est ça, la mode: créer de belles pièces bien coupées et faciles à porter avec un sens du détail raffiné, puis les associer de façon inédite et un poil barrée, en proposant un nouvel équilibre de la silhouette à coups d’accessoires et de façons de porter. Le commun des mortels ne pourra pas se payer les fringues, mais n’importe qui pourra s’approprier les mélanges et les réinterpréter avec son dressing. Ca, c’est du génie, et je me moque de savoir si Marc est capitaine, matelot ou esclave. C’est beau, c’est tout. Et désolée pour le roman, c’est sorti tout seul :)


  • Dea February, 12 2014, 11:01 / Reply

    I love, love LOVE the last picture, so well captured, Garance!


  • veronica February, 12 2014, 11:02 / Reply

    The collection is amazing!!!! Love it!!!
    Passa a trovarmi VeryFP

  • Dafne February, 12 2014, 11:07 / Reply

    Les baskets de la première photo me rappelle étrangement des chaussures de Bernhard Willhem pour Camper…

  • Gabrielle February, 12 2014, 11:11 / Reply

    I love this collection! The sporty, biker ninja vibe, just perfect! And the bags! Well, I actually once said, that I wouldn’t buy any Marc byMarc Jacobs bags anymore, because I have two already, but I might have to change my plans ;-) xxx

  • Alina February, 12 2014, 11:22 / Reply

    The name is already written on the scarf. I can`t figure out what it stands for. I always thought the Marc by Marc Jacobs line was very weak, not consistent with the used materials, very aware of shape, but not having a true idea behind. It felt kind of lost. That explains a little why, maybe?

  • l'Oliphant February, 12 2014, 11:23 / Reply

    Un peu déçue par ce que j’ai vu de cette collection pour ma part…

  • Alina February, 12 2014, 11:24 / Reply

    Oh, it stands for Marc by Marc Jacobs. Sorry for taht, I`ve been losting quite a few nights recently. :(

  • Belen Baquerizo February, 12 2014, 11:48 / Reply

    I love Marc Jacobs, probably my favorite designer

  • Virginie/Mode9 February, 12 2014, 11:50 / Reply

    Au moins c’est honnête…même si ce n’était un secret pour personne, qu’il ne travaillait pas vraiment sur cette ligne ! J’ai toujours un peu de mal avec ces seconde ligne, même si on sait très bien que le plus gros du chiffre d’affaire est tiré de celle-ci…les prix sont trop élevés pour une qualité souvent très médiocre. Reste à y puiser quelques gimmicks stylistiques, et ça, ça ne coûte rien !

  • Mary February, 12 2014, 11:55 / Reply

    I like the socks over tights, given the NY weather.. you should have filed this under ‘things i can be doing right now’ no? and i like the belts too.
    But i agree with cecillia.. i thought the Marc brand was always just for money making, it didn’t seem very ‘him’ or clever compared to what he did at LV and I thought Luella and Katie were just doing the bags, but the clothes too? why not call it ‘clever people making cool stuff using my name’? .. maybe i’m misunderstanding, but the brand doesn’t really have a DNA that i would want to associate myself with, i.e. buy it.

  • Sevan February, 12 2014, 12:03 / Reply

    Ce que je vois de cette collection me laisse reveuse…….mais pas dans le bon sens. Marc by Marc Jacob a l’air satisfait, c’est l’essentiel.

  • Dominique February, 12 2014, 12:42 / Reply

    like !
    new post up,

  • Q February, 12 2014, 1:15 / Reply

    Great job G…. love the shots… you captured the scene perfectly. I liked some of the pieces… not all. Loved that he sat and watched the show…. he is clearly comfortable and proud of his creations……… I am sure his fans were not let down.


  • lens & anything else February, 12 2014, 1:23 / Reply

    I am not a big fan of this collection except for the big belts and great jackets… about Marc, love his relax look and the way he was standing there watching his work!
    p.s=Sofia is great even without make up… just jealous

    lens & anything else

  • It's About LA February, 12 2014, 1:37 / Reply

    Les photos sont très belle, j’aurai aimé participer à cela

  • Bella February, 12 2014, 2:21 / Reply

    I was going to post about how badly it turns me off to hear a designer say exactly that (he’s been absent, he doesn’t realy like his brand name, he’s replaced it by something even more lacking in imagination),I was going to say that the lack of vision and commutment definitely showed in the soulless monogrammed garbage the label has put out recently, but at your suggestion I Googled “Marc Jacobs Rio Vacation” and now I’m speechless.

  • Kate February, 12 2014, 2:23 / Reply

    What interesting is we learned to love MJ thanks to his creativity, hard work and artistic vision and now we are expected to love his collection just because it named after him and not because it’s his work (I’m not trying to say it’s bad either). Another interesting question, why keep buying MJ if for example tomorrow Luella and Katie will release their own line, is it just because it called Marc by Marc Jacobs? I see more and more brands doing it: starting with love for fashion but somewhere on their way it becomes a mechanism for making money and they lose their unique touch. I guess the bottom line is branding and “iconing” became much more important than the content (true for music too), would Luella and Katie’s collection be as famous if it wasn’t released under MJ’s name? A little food for thought…
    P.S I’m not talking here about the collection, because I’m sure a lot of other readers will say a great things about it any way, taking words out my mouth!

  • Lydia February, 12 2014, 2:31 / Reply

    Can't wait to watch his continued evolution…

  • Manon February, 12 2014, 3:17 / Reply

    Magnifique!! Du sportswear structuré, même ma mère finira par en porter ;-).Et cette silhouette avec la jupe, je ne peux même pas décrire ce qu’elle m’évoque ! Elle est accessible mais en même temps super profonde, genre une piscine à débordements, direct dans la mer

  • Nadja February, 12 2014, 3:34 / Reply

    I love your photos, but I’m not so sure about the showed collection yet.


  • andreavytlacilova February, 12 2014, 4:15 / Reply

    I loved it very much. It was something completely different and yet very flattering. :) Loving this new Marc.


  • Polly February, 12 2014, 4:55 / Reply

    Lovely photographs. The knitwear looks good and I am sure the rest will dilute into wearable but the red Adidas tracksuit pants looked fresher.

  • Hellly February, 12 2014, 7:05 / Reply

    Hi there, lovely Garance… I am really, really disappointed. I would pretty much have walked over hot coals for Marc Jacobs. I have always loved Marc by Marc Jacobs because it was all about Marc – he was the figurehead behind it – and what an awesome, eccentric figurehead he was! I appreciate that he turned up in the front row but LB and KH walking out at the end, in what looked like ill thought out tailoring was disappointing to me… I really, really rate Luella – have always thought it very sad that her line didn’t make it commercially but this new dynamic did nothing for me. MbyMJ felt so democratic – the store on Mount St never failed to excite me and it was so accessible to everyone – men and women of all incomes – everyone could have a “piece” of him. I presumed his departure from LV meant more time on his brands… yes – the poor chap has been burning the candle at both ends and totally deserves a break, but still. Maybe it is the conservative reactionary in me (apols!) but I didn’t see the same playfulness today that I have always loved about the brand…

  • frida Kahlo February, 13 2014, 12:33 / Reply

    j aime votre sincérité…

  • Nadia February, 13 2014, 9:53 / Reply

    I actually like it! A lot!

  • Pascaline February, 13 2014, 11:28 / Reply

    Je dois dire que ne sais pas si j’aime ou si j’aime pas, tiens… D’ailleurs, comment tu fais pour savoir si tu aimes? C’est instantané? Tu changes d’avis? Est ce que parfois tu ne te dis pas que tu aimes juste parce que c’est une marque renommée? (sans t’en rendre compte bien sûr)

    Ici, par exemple, j’ai dis “je ne sais pas si j’aime”. mais en fait… je n’aime pas. Je crois que si j’adopte une position intermédiaire c’est parce que je sais que c’est Marc Jacobs (et que j’ai une montre MJ à mon poignet…).

    Parait que parfois c’est un peu la même chose dans les grands noms de l’art plastique… qu’à un certain moment, ils peuvent faire (presque) n’importe quoi et on les applaudira…

    Je me demande si à ton niveau (quand on connait si bien la mode, et qu’on cotoie tant de créations) on a encore ces doutes.

  • Cecilia February, 13 2014, 12:29 / Reply

    Hi (ciao) Garance,
    I read you every day and I looove so much your blog for the nice mix of information, intelligence and humor you put in it. Please pardon me for the English mistakes I’ll surely do in the following!

    Sometimes it’s difficult to me to comment your posts, I’d like to write a lot of things but I’m always in a hurry and to comment in English or French (I speak better but I write worst) requires time!

    So I try to explain what I was intended to tell you with a little bit more calm. I am fashion passionate since a long time and I saw with my eyes deep changes occurring in this field. Once I had the feeling that designers created the clothes they really wanted to do and they believed in. There were of course the marketing, the strategies, the need to sell the collections, but everything seemed to me more simple, direct. It was almost like in a store: the owner buys the items for his customers, but following his own taste. Today I’m not able to perceive who owns what. Once I found on an Italian magazine an article with a detailed map, describing the ownerships of many fashion and clothing brands. It was truly very interesting, but, unfortunately, I didn’t scan it at that time, and now I am no more able to find the same information somewhere else. To know who is the owner of a brand it’s important, because, we can say what we like, but, the leader is always the one who puts the money and has to preserve his investment.

    So, let’s come back to my comment: who decided that Marc had to leave Vuitton? How did the designer live this decision? Why doesn’t he design his second line anymore? Again, who decided the turn over at Yves Saint Laurent and, above all, why? Why a so prestigious name has been used to produce clothes apparently dedicated to young customers, but with such high prices? Was this a profit-making operation itself, or was it a marketing strategy to promote the brand and to lead the sales of more commercial products and accessories, such as bags, shoes and perfumes? If the same group owns more brands, how can a creative policy change in one of them affect the others business?

    In this last period I also ask myself many questions about the Adidas commercial hype. We see everywhere Stan Smiths, trainings (the picture of Marc Jacobs you posted is an example), sweaters and triple striped borders on many luxury prêt-a-porter items. I can’t believe this is only a coincidence. On my blog I wrote joking about the (non Adidas) Chanel HC tennis shoes “do you think that Adidas managers got in touch with Karl?” Maybe not, but to know the map of the ownerships, could be helpful to understand.

    I’m not a fashion addict, but this is the kind of questions I often ask myself (I’m not able to answer of course). The romantic idea of Monsieur Saint Laurent (or somebody else), who owned his “maison” and carried on his ideas and dreams, gave me the illusion to buy independent clothes, to manage independently my choices and not to be driven to consumptions from someone bigger and stronger than me.

    There are some difficult concepts to be explained in English for me. I hope you could understand the meaning of my thoughts however!

    I ask you the permission to use this answer for a post on my blog! By the way I’ll be very happy if you could give me your opinion on it!



  • Danisha February, 13 2014, 3:04 / Reply

    I really like Cecilia’s point of view
    Maybe rules have to be broken right now …

  • Camille February, 14 2014, 7:12 / Reply

    Super post!!! J’adore la photo de Marc en front row avec Sofia Coppola, un bonheur!
    Merci Garance!

  • eileen February, 14 2014, 9:19 / Reply

    Le point de vue de Cécilia est très intéressant.
    Pour y rajouter mon petit grain de sel, je dirai qu’en plus le soucis maintenant est que les directions de toutes ces grandes marques imposent des rythmes de collections effrénés (Haute Couture, RTW shows, Précollections, Commercial, Capsules etc) pour être vu aux maximum et avoir le plus de rendement possible.
    Y a t’il encore vraiment de la créativité quand un DA doit pondre (ou du moins superviser) jusqu’à 6 collections par an voire plus? Avec la pression de la direction commerciale derrière qui pense avant tout à la rentabilité de la marque?

    De plus, je pense que les cabinets de tendance sont de plus en plus influents de nos jours pour épauler les directeurs artistiques. Dans quelle mesure leur influence prend part au travail du DA?

    Comme tu le disais Garance, il y a eu de très belles choses sur cette fashion week new-yorkaise mais beaucoup de défilés assez similaires et le tout manquait peut-être un peu de “peps”.

    En tout cas j’aime bien le fait que MBMJ reste à travers ce défilé dans l’esprit street et pop culture qu’aime tant Marc Jacobs :)

  • Florine February, 16 2014, 5:21 / Reply

    Que de beaux clichés, Garance! Il me semble que j’y suis…Et ce regard de Marc, tellement songeur…Merci!!

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