totokaelo nyc store interiors garance dore photos

Totokaelo

7 months ago by

Totokaelo is that wild idea that came to life, yet still feels a little like a dream.

It’s one of the most beautiful stores in New York right now, and a place you don’t just go to shop — but to be inspired, and surrounded by (and stare at), the beautiful pieces around you. When owner and founder Jill Wenger recently opened the doors to her second location, right near us (dangerous!!) here in Soho, we all waited with bated breath…

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

The destination is so open and big it could be overwhelming, but what Jill has done is break it up into smaller rooms. It was formerly home to an artist (for decades), so she used the divided spaces to create more intimate areas, broken up into color themes (so very Garance Doré in a way!). My favorite is the white room, at the very top. It’s minimal yet cozy, and you can look down at the other floors — but the best part is the outdoor area, filled with green plants and hand-dyed indigo blankets, which feels almost like a secret garden…

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

It’s a very specific style, totally different to Opening Ceremony, which we also love. Other spaces include the black room, where you can expect to find plenty of Rick Owens; a VIP dressing room, where you can have a member of staff personally attend to you and your friends (!!!)(a little chi chi, but maybe for a special occasion?); walls of shoes; denim areas… But they are constantly experimenting, moving things around. So you can almost always expect things to look a little different each time you visit!

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

totokaelo nyc store interiors garance dore photos

Jill wears Rick Owens.

Words: Neada Jane | Photos: Erik Melvin

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27 comments

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  • Cet endroit est en effet très intéressant (en tout cas ça à l’air), il casses les codes “classiques” de la vente et apporte aux parcours clients une dimension artistique voir spirituel !

    C’est toujours bien de bouger les lignes :)

    Amélie
    http://charlesrayandcoco.com

  • Jill Wenger Buyer/Tastemaker picks unusual fashion using gut instinct that are artistic and fashionable …she discover people before everybody knows about them…and this is what i love about her….
    xoxo
    Yael Guetta

    http://www.ftwwl.com

  • It reminds me a bit the high-ceiling, bright and the overall atmosphere in appartements or stores in Amsterdam

  • Très inspirant en effet, je ne manquerai pas d’aller y jeter un oeil lors du long weekend de Thanksgiving qui nous attend bientôt… New York est décidément un endroit où les expériences de shopping sont de plus en plus étudiées et sophistiquées. Intéressant, ce tournant…

  • C’est le genre d’espace dans lequel j’aimerais vivre (la deuxieme photo avec le mur en briques/grosses pierres, le parquet en bois et la grande fenetre. J’adore !)
    Si j’y allais pour shopper, je serais constamment distraite par la deco !
    Les photos sont tres belles comme d’habitude. D’ailleurs, j’ai mis la 2eme en fond d’ecran.

  • Stunning. I’ve been following their online shop for ages! Always so inspiring. I hope to visit one of their stores at some point. X

  • L’endroit semble incroyable! J’aimerai beaucoup m’y rendre un jour.
    Tes photos sont incroyables.

    xx, http://Rckmntchic.blogspot.com

  • I just read a long article about Jill Wenger on businessoffashion.com and found it so inspiring. She seems like a super talented woman – I hope to visit this place someday but in the meantime thanks for the photos :)

  • Beautiful Post and Gorgeous Photos. I’m wondering if I can use a few of the photos and description for my own blog and credit it back to you with your permission (because I did not know about it beforehand). I write a LifeStyl blog (fashion, beauty, food, art, etc.) Check it out and let me know. Thanks.
    http://girlwhowouldbeking.com/

  • Christine from Toronto November, 13 2015, 3:26 / Reply

    The Minimalist approach is how I like to dress. However, probably not purchasing too many of these beautiful items due to the cost factor. I find the Totokaelo site to be invaluable in that it shows me styling tricks to these looks that I can aspire to on my own. I love the neutral coloured slim dresses, long or shorter, over cropped black pants /with different types of heavier footwear, black or nude colour.
    Thank you, I have bookmarked the site!

  • I was wondering what Totokaelo means? Or if it doesn’t have a kiteral meaning, where does the name come from? What insoired the title?
    Bisoux!!

  • Wow it’s so beautiful! I would love to be able to see the store in person one day.

  • J’adore! C’est sublime là dedans

    Xx
    http://www.Lauralexo.com

  • Jane B. Root November, 15 2015, 2:27 / Reply

    Il est plus important que jamais de continuer à partager de belles choses. Et venir ici aujourd’hui est nécessaire. Comme pour se dire qu’en dehors du chaos du monde la paix existe. Alors on se fighte, on n’est pas toujours d’accord, mais votre travail pas si futile qu’il en a l’air , est oh combien nécessaire. Continuez à participer à la beauté et à l’harmonie du monde à votre manière, car il nous faut honorer notre pays aujourd’hui en continuant à aimer les belles choses, écouter de la musique, mettre des robes et des talons, manger du chou à lapins aux terrasse des cafés, chercher des oeufs bio à la ferme sur des tracteurs neufs, lire des horoscopes profanes, mettre des bijoux et des maillots de bains. Résistons mes sœurs ! Même pas peur !

  • Merci …

  • Complètement d’accord!!!
    La beauté, la paix, l’amour, c’est ma trilogie, surtout en ce moment.

  • Dallas needs more of this atmosphere in the city.

    http://www.cultureintheory.com

  • Yes, absolutely beautiful store. Would like to stay there forever <3
    http://afmu.net/

  • C’est vrai que l’endroit est magnifique et plein d’inspiration!
    J’adore les articles qui sont en vente!

    Bizous, Christelle
    http://www.lipleblog.com

  • Francesca November, 16 2015, 5:17 / Reply

    What a beautiful boutique! Absolutely love the interior deco and the attention to the details, transforming it into a great lifestyle address!
    http://fashion-soup.com/

  • Hello. I’ve been visiting Totokaelo in Seattle, WA for a few years. It’s a Seattle store. Why not mention that interesting fact?

  • Just stunning! We need one in L.A.!

  • If you’re ever in Seattle make sure to stop at their first location – it’s just as gorgeous!

  • Wow, that’s incredible. Had no idea they had expanded so much. I live in the Seattle area and I had shopped at Totokaelo (then called Impulse) religiously. Jill was always super helpful and sweet. I’m much more frugal now and only stop into Totokaelo to gawk at everything every once in a while, but there was a time when I nearly bought every Y’s by Yohji Yamamoto thing they carried. Purchased on layaway, course. I was only about 19 at the time and that store really defined what I thought was the loveliest clothing in the world.

  • this shop is amazing! love the plywood shelving and rustic pots and plants in contrast to the simple clothes and minimal interior… stunning. been following their website for some time.