(Would you mind pretending not to notice that I’m talking about it two weeks after it happened? Thank you so much!)

The day of the launch for the Isabel Marant for H&M collection I was in Stockholm, I was working and so I didn’t really think about it – even more so that competitive shopping makes me buy stupid things.

But. The day after I was still in Stockholm, the home of H&M, where H&Ms are everywhere, and I was with my agent, Delphine, who likes shopping as much as I do and so we told each other: each time we walk by an H&M, we stop and check.

That’s how I found myself with what you’re seeing in the pictures, plus a couple of sweaters.

What I think: A great collection (of great quality) and super well priced. It’s really great for fans of the brand that can’t afford the real Marant prices. The collection is a lot of the brands classics, from a simple sweater to the shoes to the coats, and the coats…

Well it made me cringe just a little.

See, I had bought that coat in the store last year, not exactly the same price. It’s not the same fabric, but the cut is exactly the same.

I don’t know what to think.

On one hand, i think it’s fantastic to be able to buy Isabel Marant at H&M prices.

On the other hand, it’s the second time that a brand reproduces an item that I owned (I had the same thing with these Margiela shoes, now if I wear them people say “Margiela for H&M?”) and it kind of wakes up the snob in me, even thought I don’t really understand why.

What do you think? Have you ever had that happen to you? Did you get something from Isabel x H&M?