Ok, Stella is gonna get tired of me shouting my love for her from the mountain tops…

…but really, they have the happiest, prettiest and coolest ads, which aren’t desperately sexy or dark but arrive at evoking something edgy and artsy (I think that’s the ultimate goal of most fashion brands, right?) that I just have to love.

And Natalia Vodianova is amazing in them. And I want all the outfits too.